/* Example C: bold poster. A jazz gig poster in the line of the 1950s and 60s record sleeves:
   condensed capitals set big, one hot orange taken from the banner photo, black, and every photograph
   printed as an orange-and-black duotone. Avenir Next Condensed for display, Avenir Next for reading. */
:root{
  --orange:#f08a42;  /* fields (hero, steps, pricing), the CTA on black, duotone highlights. Black on it is 7.6:1 */
  --black:#121110;   /* type on paper and orange; the nav, watch, booking and footer fields */
  --paper:#f4f4f2;   /* page; text on black, 17:1 */
  --grey:#3d3a36;    /* secondary text on paper, 10.3:1 */
  --mute:#bcb7ae;    /* secondary text on black, 9.6:1 */
  --ph:#ffe14d;      /* placeholder marks only */
  --display:"Avenir Next Condensed","DIN Condensed","Nimbus Sans Narrow","Arial Narrow","sans-serif-condensed",Impact,sans-serif;
  --body:"Avenir Next",Avenir,"Ubuntu Sans","Segoe UI",Roboto,"Noto Sans",sans-serif;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:72px;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{margin:0;background:var(--paper);color:var(--black);font:18px/1.55 var(--body)}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-underline-offset:.18em}
:focus-visible{outline:3px solid var(--black);outline-offset:3px}
.watch :focus-visible,.book :focus-visible,.nav :focus-visible,footer :focus-visible{outline-color:var(--orange)}
h1,h2,h3{font-family:var(--display);font-weight:700;text-transform:uppercase;line-height:.92;letter-spacing:.005em;margin:0;text-wrap:balance}
h2{font-size:clamp(2.6rem,6.4vw,5.8rem)}
h3{font-size:1.65rem;line-height:1}
p,ul,ol,figure,blockquote{margin:0}
ul,ol{padding:0;list-style:none}
.wrap{max-width:1280px;margin-inline:auto;padding-inline:clamp(20px,4vw,48px)}
section{padding-block:clamp(3.5rem,8vw,6.5rem)}
.label{display:inline-block;margin-bottom:1.1rem;padding:.25rem .6rem;background:var(--black);color:var(--paper);font:700 .85rem/1.3 var(--body)}
.intro{max-width:38rem;margin-top:1.25rem;font-size:1.05rem}

/* example switcher, not part of the design */
.examples{background:#000;color:var(--mute);font-size:13px;line-height:1.4;padding:7px 20px;text-align:center}

/* duotone: grey-scaled photo multiplied onto orange */
.duo{background:var(--orange);isolation:isolate;position:relative}
.duo img{filter:grayscale(1) contrast(1.08) brightness(1.2);mix-blend-mode:multiply}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:.8rem 1.4rem;border:3px solid var(--black);border-radius:0;font:700 1rem/1.15 var(--body);text-decoration:none;cursor:pointer;transition:background .12s ease-out,color .12s ease-out}
.btn.primary{background:var(--black);color:var(--paper)}
.btn.primary:hover{background:var(--paper);color:var(--black)}
.btn.ghost{background:transparent;color:var(--black)}
.btn.ghost:hover{background:var(--black);color:var(--paper)}

/* nav */
.nav{position:sticky;top:0;z-index:10;background:var(--black);color:var(--paper)}
.nav .wrap{display:flex;align-items:center;gap:2rem;height:62px}
.brand{margin-right:auto;font:700 1.6rem/1 var(--display);text-transform:uppercase;color:var(--paper);text-decoration:none;white-space:nowrap}
.nav ul{display:flex;gap:1.5rem}
.nav ul a{font:600 .92rem/1 var(--body);color:var(--paper);text-decoration:none}
.nav ul a:hover{color:var(--orange)}
.nav .btn{min-height:42px;padding:.45rem .95rem;border-color:var(--orange);background:var(--orange);color:var(--black);font-size:.9rem}
.nav .btn:hover{background:var(--paper);border-color:var(--paper);color:var(--black)}
@media (max-width:900px){.nav nav{display:none}}

/* hero: the headline as a poster, the banner photo full-bleed under it */
.hero{background:var(--orange);padding-block:clamp(2rem,5vw,3.75rem) 0;overflow:clip}
.hero .wrap{display:grid}
.kicker{font:700 1rem/1.3 var(--body)}
.hero h1{font-size:clamp(3.1rem,6.7vw,7.4rem);line-height:.88;margin-top:1rem;text-wrap:wrap}
.hero h1 em{display:block;font-style:normal}
.lede{grid-column:1;max-width:36rem;margin-top:2rem;font-size:1.15rem}
.hero-text{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);column-gap:3rem;align-items:end}
.hero-text .kicker,.hero-text h1{grid-column:1/-1}
.cta{grid-column:2;grid-row:3;display:flex;flex-wrap:wrap;gap:.75rem;justify-content:flex-end}
.fine{grid-column:1/-1;margin-top:1.5rem;font-size:.9rem;font-weight:600}
.hero-photo{margin:clamp(2rem,4vw,3rem) calc(50% - 50vw) 0}
.hero-photo img{width:100%;height:clamp(240px,44vw,640px);object-fit:cover;object-position:50% 28%}
.hero-photo figcaption{position:absolute;right:0;bottom:0;padding:.3rem .6rem;background:var(--black);color:var(--paper);font-size:.75rem}
@media (max-width:860px){
  .hero-text{grid-template-columns:1fr}
  .cta{grid-column:1;grid-row:auto;justify-content:flex-start;margin-top:1.75rem}
}
@media (max-width:760px){
  .hero{padding-top:0}
  .hero-photo{order:-1;margin:0 calc(50% - 50vw) 1.75rem}
  .hero-photo img{height:62vw}
  .hero h1{text-wrap:balance}
  .hero{padding-bottom:2.5rem}
}

/* proof */
.proof{background:var(--black);color:var(--mute);padding-block:1.75rem}
.proof ul{display:grid;grid-template-columns:repeat(5,1fr);gap:1.25rem 2rem;font-size:.9rem;line-height:1.35}
.proof b{display:block;font:700 1.45rem/1 var(--display);text-transform:uppercase;color:var(--paper);margin-bottom:.3rem}
@media (max-width:960px){.proof ul{grid-template-columns:repeat(3,1fr)}}
@media (max-width:560px){.proof ul{grid-template-columns:1fr 1fr}}

/* who */
.who h2{max-width:15ch}
.profiles{display:grid;grid-template-columns:repeat(3,1fr);gap:2.5rem;margin-top:3rem}
.profile{padding-top:1.1rem;border-top:10px solid var(--black)}
.profile h3{margin-bottom:.8rem}
.profile p{color:var(--grey)}
@media (max-width:760px){.profiles{grid-template-columns:1fr;gap:2rem}}

/* how */
.how{background:var(--orange)}
.how .label{background:var(--black)}
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:2.5rem;margin-top:2.5rem}
.steps li{counter-increment:s}
.steps li::before{content:counter(s);display:block;font:700 clamp(6rem,11vw,9.5rem)/.78 var(--display);margin-bottom:1rem}
.steps h3{margin-bottom:.7rem}
.includes{display:flex;flex-wrap:wrap;gap:.55rem;margin-top:3rem}
.includes li{padding:.45rem .8rem;background:var(--black);color:var(--paper);font-weight:600;font-size:.92rem}
@media (max-width:760px){.steps{grid-template-columns:1fr;gap:2.25rem}}

/* watch */
.watch{background:var(--black);color:var(--paper)}
.watch .label{background:var(--orange);color:var(--black)}
.watch .intro{color:var(--mute)}
.vids{display:grid;grid-template-columns:repeat(3,1fr);gap:2.25rem 1.5rem;margin-top:2.75rem}
.v.lead{grid-column:1/-1}
.frame{position:relative;display:block;aspect-ratio:16/9;background:var(--orange);overflow:hidden;isolation:isolate}
.frame img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.08) brightness(1.2);mix-blend-mode:multiply}
.frame:hover img{filter:none;mix-blend-mode:normal}
.frame.playing{background:#000}
.frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.play{position:absolute;left:0;bottom:0;width:72px;height:72px;background:var(--orange);border-top:3px solid var(--black);border-right:3px solid var(--black)}
.play::after{content:"";position:absolute;left:50%;top:50%;margin:-12px 0 0 -7px;border-style:solid;border-width:12px 0 12px 19px;border-color:transparent transparent transparent var(--black)}
.v.lead .play{width:104px;height:104px}
.v.lead .play::after{margin:-18px 0 0 -10px;border-width:18px 0 18px 28px}
.v figcaption{margin-top:.9rem;color:var(--mute);font-size:.9rem}
.v figcaption b{display:block;font:700 1.5rem/1 var(--display);text-transform:uppercase;color:var(--paper);margin-bottom:.3rem}
.v.lead figcaption b{font-size:2.2rem}
@media (max-width:760px){.vids{grid-template-columns:1fr}}

/* story */
.story-grid{display:grid;grid-template-columns:5fr 7fr;gap:clamp(2rem,5vw,4.5rem);align-items:start}
.story-photo{position:sticky;top:90px}
.story-photo img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:28% 50%}
.story-photo figcaption,.gallery figcaption{position:absolute;right:0;bottom:0;padding:.25rem .55rem;background:var(--black);color:var(--paper);font-size:.72rem}
.story-text h2{font-size:clamp(2.6rem,5.4vw,5rem);margin-bottom:2rem}
.story-text>p:not(.label){color:var(--grey);max-width:38rem}
.story-text>p+p{margin-top:1.1rem}
.pull{margin:2.5rem 0}
.pull blockquote p{font:700 clamp(1.9rem,3.4vw,2.9rem)/.98 var(--display);text-transform:uppercase}
.pull figcaption{margin-top:.9rem;font-size:.9rem;font-weight:600;color:var(--grey)}
.names{margin-top:2.5rem}
.names p:last-child{font-weight:600}
.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem;margin-top:clamp(3rem,6vw,4.5rem)}
.gallery img{width:100%;aspect-ratio:1;object-fit:cover}
@media (max-width:760px){
  .story-grid{grid-template-columns:1fr}
  .story-photo{position:relative;top:auto}
  .story-photo img{aspect-ratio:3/2;object-position:50% 40%}
  .gallery{grid-template-columns:1fr 1fr}
  .gallery figure:last-child{grid-column:1/-1}
  .gallery figure:last-child img{aspect-ratio:3/2}
}

/* pricing */
.pricing{background:var(--orange)}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem;margin-top:2.75rem;align-items:stretch}
.tier{display:flex;flex-direction:column;gap:.9rem;padding:1.75rem;background:var(--black);color:var(--paper)}
.tier.best{background:var(--paper);color:var(--black);outline:3px solid var(--black);outline-offset:-3px}
.badge{align-self:flex-start;padding:.25rem .6rem;background:var(--black);color:var(--orange);font-weight:700;font-size:.85rem}
.tier h3{font-size:2rem}
.price{font:700 clamp(3.6rem,6vw,5rem)/.9 var(--display);font-variant-numeric:tabular-nums lining-nums;display:flex;flex-wrap:wrap;align-items:baseline;gap:.25rem .6rem}
.price small{font:600 1rem/1 var(--body);color:var(--mute);white-space:nowrap}
.tier.best .price small{color:var(--grey)}
.tier ul{font-size:.98rem;color:var(--mute)}
.tier.best ul{color:var(--grey)}
.tier li+li{margin-top:.4rem}
.tier .btn{margin-top:auto;align-self:flex-start}
.tier .btn.ghost{border-color:var(--paper);color:var(--paper)}
.tier .btn.ghost:hover{background:var(--paper);color:var(--black)}
.tier.best .btn.primary{background:var(--black);color:var(--orange);border-color:var(--black)}
.tier.best .btn.primary:hover{background:var(--orange);color:var(--black)}
.guarantee{margin-top:2.25rem;max-width:44rem;font-weight:600}
@media (max-width:860px){.tiers{grid-template-columns:1fr}}

/* students */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:2.75rem}
.quote blockquote p{font-size:1.25rem;line-height:1.45;font-style:italic}
.quote figcaption{margin-top:1rem;font-weight:600;color:var(--grey)}
@media (max-width:860px){.quotes{grid-template-columns:1fr}}

/* faq */
.faq{padding-top:0}
.faq .list{margin-top:2.5rem;max-width:56rem;border-bottom:3px solid var(--black)}
.faq details{border-top:3px solid var(--black)}
.faq summary{display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:1.1rem 0;cursor:pointer;list-style:none;font:700 clamp(1.45rem,2.6vw,1.9rem)/1 var(--display);text-transform:uppercase}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:2.2rem;line-height:.7}
.faq details[open] summary::after{content:"–"}
.faq details p{max-width:44rem;padding-bottom:1.4rem;color:var(--grey)}

/* book */
.book{background:var(--black);color:var(--paper)}
.book .label{background:var(--orange);color:var(--black)}
.book .wrap{display:grid;grid-template-columns:5fr 6fr;gap:clamp(2rem,5vw,4.5rem);align-items:start}
.contact .intro{color:var(--mute)}
.mail{margin-top:1.75rem;font:700 clamp(1.5rem,3vw,2.3rem)/1 var(--display);overflow-wrap:anywhere}
.mail a{color:var(--orange);text-decoration:none}
.mail a:hover{text-decoration:underline}
.socials{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.5rem}
.socials a{display:inline-block;padding:.6rem 1rem;border:3px solid var(--paper);color:var(--paper);text-decoration:none;font-weight:700}
.socials a:hover{background:var(--paper);color:var(--black)}
.form{display:grid;gap:1.1rem;padding:clamp(1.25rem,3vw,2rem);background:var(--paper);color:var(--black)}
.form label{display:grid;gap:.4rem;font-weight:700;font-size:.92rem}
.form input,.form select,.form textarea{width:100%;min-width:0;padding:.7rem .8rem;background:#fff;color:var(--black);border:2px solid var(--black);border-radius:0;font:400 1rem/1.4 var(--body)}
.form input::placeholder,.form textarea::placeholder{color:#77726b}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:1.1rem}
.form .note{font-size:.88rem;color:var(--grey)}
.form .btn{justify-self:start}
.form .ok{padding:1rem;background:var(--orange);font-weight:600}
@media (max-width:760px){.book .wrap{grid-template-columns:1fr}}
@media (max-width:480px){.form .row{grid-template-columns:1fr}}

/* footer */
footer.site{background:var(--black);color:var(--mute);padding-block:2rem 3rem;border-top:1px solid #3d3a36;font-size:.85rem}
footer.site .wrap{display:grid;gap:.45rem}
footer.site .proto{margin-top:.75rem;padding:.85rem 1rem;border:2px solid #3d3a36;max-width:52rem}

/* placeholders: the same yellow marks in all three examples */
.ph-block{outline:2px dashed var(--black);outline-offset:0;padding:1.25rem 1.4rem;background:#fff7c2}
.ph-tag{display:inline-block;margin-bottom:.9rem;padding:.2rem .5rem;background:var(--ph);color:#121110;font:700 .78rem/1.35 var(--body);font-style:normal;text-transform:none}
.ph{background:var(--ph);color:var(--black);padding:0 .08em}
.ph::after{content:"placeholder";display:inline-block;vertical-align:1.6em;margin-left:.4rem;padding:.1rem .35rem;background:var(--ph);color:#121110;font:700 .7rem/1.3 var(--body);text-transform:none}

@media print{.examples,.nav,.btn,.form,.play{display:none}.hero,.how,.pricing,.watch,.book,footer.site,.proof{background:#fff;color:#000}}